Malaysian Directory

How come some companies are always on top with amazing profits, while others can barely make their investments back after months of hard work? What do the gods of business know about that you don’t? Remember Judson LaFlash? He made the famous point, “Marketing is doing the homework and the proposal is taking the test.” When you think about it, it all comes down to your decisions and how they will never be as good as they could be or as accurate as they should be. You’re just wasting a huge part of your budget, and mostly gambling with whatever you have left if you don’t find out about what you’re buying before you buy it.

There are many things you can find out that can help you make important decisions. The main one is knowing who you’re dealing with. Research can lead to a lot of new information about a client that you didn’t know, and it can possibly help you decide if you want to deal with them or not. Also, if you have time to research them you can also find out more about their organization and possibly other organizations that offer the same or similar service, and by doing so you can compare them and choose which one will be best for you.

What you need to know is information about your customer. This makes the decision of submitting a proposal way less of a risk. The more you know about them, the lower the risk. IF you want to make an accurate and intelligent decision, you need collect ALL of the following information:

1. Who’s the end user, who’s the buyer, and who wrote the statement for the work?
2. What type of a contract are you looking at, and is there any follow on potential?
3. Is there an approved budget schedule?
4. What will happen to the money if the schedule happens to slip?
5. Is the procurement schedule rigid? If so, how rigid is it?
6. Who is evaluating the proposal and whats the criteria for the evaluation?
7. Are you absolutely positive that there is a real and definite need with the customer’s organization?

It is absolutely critical to have every single of the information above because it will be really helpful and make your decision making a LOT easier. The more you know before-hand and the quicker the information is updated, the bigger the timeframe you will have when deciding to take action in the overall approach. It can also save you not only tangible costs but also intangible costs that would’ve been required to submit a second-rate response.

I hope you have learned a bit more about the marketing business, and know enough to help you make your future decisions wisely and thoughtfully.. Remember, if you research a little bit before jumping into a deal, you can save yourself a lot of frustration and regret in the future and possibly even have a better outcome to the deal.

Posted by pouya / Uncategorized